Wingify × Open Mile
Wingify x Open Mile, 232% more leads from one page redesign
232% increase in lead conversion (3.95% to 13.11%)
Low-converting page to high-confidence lead engine
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Why it works
The case study earns its headline number with precise before-and-after conversion rates and a 99.99% statistical confidence figure, giving the result credibility. The mechanism is unusually clear: it walks through each change (headline clarity, distraction removal, masthead redesign, CTA color and copy from prior tests) and explains the reasoning behind each one. The story is thin on customer voice but strong on replicable process.
Steal this
Breaking down the result by individual change and explaining the hypothesis behind each one turns a single A/B test into a reusable decision framework any reader can apply to their own page.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.