Wingify × Masters ITC Software (Scanitto Pro)
Wingify x Scanitto Pro, removing a button lifted downloads 29.75%
+29.75% click-through rate on free download CTA
Conflicted visitors to focused converters
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Why it works
The story has a clear, counterintuitive mechanism: removing the paid CTA increased engagement with the free trial, which the team expected to drive downstream purchases. The 97% statistical confidence figure adds credibility beyond the headline number. The editorial commentary on dual-CTA friction is useful but shifts the piece toward vendor thought leadership rather than pure customer story.
Steal this
Lead with the counterintuitive action (removing a button to increase conversions) as the hook. Counterintuitive test results are far more memorable than incremental tweaks and make the mechanism instantly shareable.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.