Wingify × Tele2 (via ISM eCompany)
Wingify x Tele2 via ISM eCompany, brand filter placement lifts renewals 27%
+27% subscription renewals
Declining renewals to measurable uplift
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Why it works
The case study earns its headline number with a specific mechanism: moving brand filters to a more prominent position reduced scroll-and-search friction, which moved more users into the renewal configuration flow. The before-state is concrete, the test duration is stated, and two distinct metrics (new subscriptions and renewals) are separated. The story is told through the agency lens, which adds a layer of credibility but also dilutes focus slightly between ISM eCompany and Tele2 as the hero.
Steal this
Separate new-customer and returning-customer conversion metrics in results reporting. Reporting +13.7% for new subscriptions and +27% for renewals in the same test makes the segment-level impact far more credible and actionable than a blended number.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.