Wingify × Utsav Fashion
Wingify x Utsav Fashion, heatmaps unlock 10.78% conversion lift
+10.78% overall conversion rate
High cart abandonment and poor navigation to data-backed conversion gains
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Why it works
The case study earns credibility by presenting two discrete tests with separate hypotheses, mechanisms, and results before rolling them into a single headline number. The heatmap evidence is specific: 30% of homepage clicks on the hamburger menu and near-zero engagement with its sub-items gave the team a concrete diagnostic before touching the UI. The before-state is quantified rather than vague, which grounds the uplift figures.
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Present each test as its own mini case study with hypothesis, evidence, and result, then combine them into a single overall impact number. This structure lets readers follow the logic test by test while still delivering a clean headline.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.