Wingify × WriteWork (via ClickLab)
Wingify x WriteWork, 50% more purchases through survey-driven A/B redesign
+50% purchases
High bounce rates to doubled engagement and more purchases
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Why it works
The story earns its headline number by tracing a clear chain from user surveys through copy changes to CTA clicks to purchases, so the mechanism is legible. The segmentation detail (restricting the test to landing-page entrants only) gives practitioners something concrete to apply. The quote is weak and functions mainly as a tool endorsement rather than carrying result information.
Steal this
Show the explicit metric chain: engagement lift leads to CTA clicks, CTA clicks lead to payment page views, payment page views lead to purchase lift. Chaining intermediate metrics makes the final number credible.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.