Amplitude × FunCraft
Amplitude x FunCraft, 40% Day 1 retention lift through player behavior analysis
40% increase in Day 1 retention
Slow, outsourced analytics to fast, self-serve insight
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Why it works
The story leads with a concrete retention number going up, making Breakthrough the clear primary tag, though the efficiency gain from dropping Tableau and a third-party analytics vendor is a genuine second thread. The competitive switch from Tableau is explicit and named. The mechanism is specific: funnel analysis revealed players wanted easier puzzles, not tutorials, which gave the team a clear action to take rather than a vague data win.
Steal this
Anchor the story on a single behavior-change insight (easier puzzles beat tutorials) that directly caused the metric improvement. It makes the analytics tool feel decisive rather than merely descriptive.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.