Amplitude × FunCraft
Amplitude x FunCraft, 40% Day 1 retention lift through player behavior analysis
40% increase in Day 1 retention
Slow, outsourced analytics to fast, self-serve insight
Why it works
The story leads with a concrete retention number going up, making Breakthrough the clear primary tag, though the efficiency gain from dropping Tableau and a third-party analytics vendor is a genuine second thread. The competitive switch from Tableau is explicit and named. The mechanism is specific: funnel analysis revealed players wanted easier puzzles, not tutorials, which gave the team a clear action to take rather than a vague data win.
Steal this
Anchor the story on a single behavior-change insight (easier puzzles beat tutorials) that directly caused the metric improvement. It makes the analytics tool feel decisive rather than merely descriptive.
Members read free
See the full case study
Enter your email to see the full-page screenshot of this case study, and every other one in the library. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in. Enjoy the library.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.