Case study writing

I interview your customer and write the case study for you.

One customer interview. One finished case study, ready to publish. Written by the person who has read and scored 1331 of the best B2B case studies on the internet.

$500 flat, per case study · launch pricing

What you get

A kickoff call

20 minutes to pick the customer, the result worth telling, and who to contact.

The customer interview

I schedule it and run it. 45 to 60 minutes, recorded, built around the questions strong case studies answer.

The finished case study

1,000 to 1,500 words, written to publish on your site. Headline result up front, real quotes, the before and after.

Revisions and approval

One round of edits from you, then I handle the customer's approval pass.

The raw material

The recording and full transcript, yours to mine for quotes, sales calls, and social posts.

How it works

  1. 1

    Kickoff

    We pick the customer and the story. You make the intro.

  2. 2

    Interview

    I talk to your customer. You can listen in or not.

  3. 3

    Draft

    You get the case study within 10 business days from the interview.

  4. 4

    Publish

    One round of edits, customer sign-off, and it's yours.

What makes it good

Every case study in the library is scored on six points: a clear outcome number, a real before-state, a named customer, how the result happened, a real quote, and one move worth copying. The best ones hit all six. I write yours to the same checklist, and the interview is built to get the answers each point needs.

Not included

Design and layout, video, more than one interview, and chasing a customer who won't schedule. Need one of those? Ask on the call.

Questions

What if my customer won't agree to a case study?

It happens, and it's usually about the ask, not the customer. On the kickoff call I'll help you choose who to ask and give you a short request that makes it easy to say yes. If they can't name themselves, an anonymized story with real numbers still works.

Do you need anything from me besides the intro?

Ten minutes of background on the account and any numbers you already have. I take it from there.

Who owns the case study?

You do. You get the final text, the recording, and the transcript. I ask for permission to show the finished piece as a sample once it's published, which you can decline.

Is design included?

No. You get publish-ready copy for your site or your designer. Keeping it to writing is how the price stays where it is.

Why is it $500?

It's launch pricing while I take on my first clients. It will go up. Booking now locks it in for the case study you book.

How do I pay?

Up front, by invoice, once we've agreed on the customer.