Contentful × Biogen
Contentful x Biogen, AI cuts translation from weeks to minutes
$50K saved annually on translation
Weeks of costly manual translation to minutes at no added cost
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Why it works
The story leads clearly with a cost and time reduction, making Efficiency the right primary tag. The $50K annual saving and the weeks-to-minutes compression give the piece a concrete anchor without overstating the transformation. The secondary New Capability tag is justified because in-house AI translation across 30 languages was genuinely impractical before AI Actions existed, not merely slower.
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Anchor the before-state in a vivid operational detail (weeks of agency back-and-forth, legal review cycles, per-page cost) so the after-state number lands with full weight.
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