Contentful × Lactalis

Contentful x Lactalis, 60% faster web builds across 124 brands

60% reduction in time to build new templated websites

Fragmented, costly chaos to consistent, autonomous content operations

Efficiency New Capability Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Contentful x Lactalis, 60% faster web builds across 124 brands

Why it works

The story leads with a number going down (60% time reduction, 35% cost reduction), making Efficiency the clear primary tag. The secondary New Capability tag is justified because centralised brand updates across all locales from a single change was explicitly described as impossible before. The quote from the IT Head anchors both the before-state and the payoff without overstating results.

Steal this

Use a short, specific onboarding proof point to handle adoption skepticism: 'marketers were comfortable in under 30 minutes' is more credible and persuasive than any broad claim about ease of use.

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Vendor Contentful
Customer Lactalis
Industry Ecommerce / Retail
Trigger 124-brand portfolio with inconsistent tools, high agency costs, and no governance across regions
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page