Contentful × Lactalis
Contentful x Lactalis, 60% faster web builds across 124 brands
60% reduction in time to build new templated websites
Fragmented, costly chaos to consistent, autonomous content operations
Why it works
The story leads with a number going down (60% time reduction, 35% cost reduction), making Efficiency the clear primary tag. The secondary New Capability tag is justified because centralised brand updates across all locales from a single change was explicitly described as impossible before. The quote from the IT Head anchors both the before-state and the payoff without overstating results.
Steal this
Use a short, specific onboarding proof point to handle adoption skepticism: 'marketers were comfortable in under 30 minutes' is more credible and persuasive than any broad claim about ease of use.
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