FourKites × Pattison Food Group
FourKites x Pattison Food Group, from spreadsheet blindness to network-wide visibility
48,000+ loads monitored annually across 300+ stores
Blind guesswork to single source of truth
Why it works
The before-state is specific and credible: a blind-leading-the-blind dynamic where logistics teams lacked real-time data themselves yet were fielding constant status calls from stores. The story leads with the visibility win rather than a cost or growth number, which correctly places it in Clarity. The Efficiency angle is real but secondary, appearing as a consequence of the visibility gain rather than the headline transformation.
Steal this
The 'blind-leading-the-blind' framing for the before-state. It conveys the dysfunction in one phrase and makes the reader feel the pain without needing extra explanation.
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