FourKites × Tyson
FourKites x Tyson, freight tracking lifted from 73% to 97%
Tracking lifted from 73% to over 97%
Low visibility to reliable freight tracking
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its Breakthrough tag because the headline number goes up sharply and a specific before figure (73%) makes the gain concrete and credible. The mechanism is unusually clear: three named root causes (missing EDI check calls, short-haul reporting skew, mismatched SCAC codes) are identified and fixed, giving readers a replicable diagnostic approach. The customer quote carries real information rather than praise, which is rare and adds weight.
Steal this
Name the root causes explicitly. Listing three specific technical failure points (EDI check calls, short-haul skew, SCAC mismatches) turns a vague 'we improved tracking' story into a credible and instructive one that peers in logistics can immediately relate to.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are FourKites's published work; we link to the source and lead with our analysis.