Iterable × A+E Networks
Iterable x A+E Networks, 75% faster email production at scale
75% reduction in email turnaround time
Manual, siloed chaos to automated, personalized scale
Why it works
The case study pairs a concrete before-state (two people, 30 manual campaigns per week, eight stakeholders, zero automation) with two specific numbers: 75% faster turnaround and 50% more monthly send volume. The mechanism is spelled out at the feature level, covering Studio journeys, Snippets, and Movable Ink integration, giving readers a replicable model. The story is a mild coin-flip between Efficiency and Breakthrough because the volume increase is real, but the headline and opening lead with time savings, so Efficiency wins the tie-break.
Steal this
Anchor the efficiency story with two numbers that point in opposite directions: time went down 75% while volume went up 50%. This pairing makes the productivity gain feel concrete and prevents the story from reading as pure cost-cutting.
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