Iterable × Cinemark
Iterable x Cinemark, 200 hours saved with centralized content catalog
200+ hours saved annually
Stagnant, manual processes to streamlined campaign management
Why it works
The case study builds a clear before-and-after around a specific operational pain: entering the same movie data into every template, across every channel, for every campaign. The mechanism is concrete enough to follow: Iterable's Catalog acts as a central reference table, so a single update propagates to all templates automatically. The 200-hour annual saving is a credible, attributable figure that anchors the efficiency story without overstating it.
Steal this
The 'reference table' analogy for the Catalog feature. Translating a software concept into a familiar database metaphor makes the mechanism immediately legible to non-technical marketing readers.
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