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Moz × Tinuiti

Moz x Tinuiti, 1,143% keyword ranking growth for agency clients

1,143% increase in total keyword rankings

Scattered tools and data gaps to unified SEO visibility and client results

Why it works

The story earns credibility by reporting results for two named end clients rather than generic agency-level claims, which makes the numbers concrete and traceable. The seven-year tenure detail signals durable value rather than a one-time win. The piece is a mild coin-flip between Breakthrough and Efficiency, but the headline leads with a number going sharply up, so Breakthrough wins.

Steal this

Report results for the customer's customers: naming the end clients (DFIN, the athletic wear brand) and their specific metrics turns a vendor testimonial into a multi-level proof of value.

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  • Vendor Moz
  • Customer Tinuiti
  • Industry Professional Services
  • Trigger Growing services to include SEO required a cohesive, all-in-one data solution
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page