Olo × Salsarita's Fresh Mexican Grill
Olo x Salsarita's: Catering Sales Up 22% with Digitized Orders
22% increase in catering same-store sales over 2023
Manual bottlenecks to digitized catering growth
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Why it works
The case study anchors itself in concrete before/after numbers, making the growth claim credible. The 15x average order value comparison between catering and mealtime tickets is a striking framing device that justifies why catering deserves dedicated investment. The story touches Efficiency heavily, but the headline leads with sales growth, so Breakthrough is the right primary tag.
Steal this
Use an internal benchmark comparison (catering ticket vs. mealtime ticket) to make the ROI case without needing external data, letting the customer's own numbers do the selling.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Olo's published work; we link to the source and lead with our analysis.