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Pendo × EBANX

Pendo x EBANX: 70% fewer support tickets through in-app guidance

70% reduction in support tickets

Reactive support to proactive insight

Why it works

The story leads cleanly with a number going down, making Efficiency the right primary tag. The mechanism is specific enough to follow: analytics identified friction points, then no-code in-app guides addressed them before users raised tickets. The secondary Clarity thread is real but subordinate, showing how NPS and usage data grounded the product roadmap rather than just reducing costs.

Steal this

The two-step mechanism loop: diagnose with analytics, then fix in the same platform without engineering help. Showing both the diagnostic and the intervention as a connected workflow makes the capability feel concrete rather than abstract.

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  • Vendor Pendo
  • Customer EBANX
  • Industry Fintech / Payments
  • Trigger Needed a single tool to gather behavioral data, communicate in-app, and drive product decisions
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page