Pendo × Q2
Pendo x Q2, turning a SaaS customer into an OEM partner
400% increase in NPS for financial institution customers
Passive Pendo user to white-labeled OEM partner
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Why it works
The story earns the New Capability tag because Q2 moved from being a Pendo end-user to reselling a white-labeled Pendo product to its own customers, a capability that did not exist before the OEM partnership. Three concrete metrics anchor the results section and give the piece more weight than most partner stories. The quote from the product manager is relationship-focused rather than outcome-focused, which limits its evidential value.
Steal this
Lead with the customer-within-a-customer structure: show how a vendor's own customer became a distributor of that vendor's product to its customers, making the case study do double duty as both a success story and an OEM channel pitch.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Pendo's published work; we link to the source and lead with our analysis.