Pocus × Asana
Pocus x Asana: 76% of outbound pipeline from signal-driven playbooks
76% of Asana's outbound pipeline fueled by Pocus in FY25
Scattered silos of success to repeatable, scalable outbound engine
Why it works
The story leads with a striking pipeline attribution number that anchors every subsequent claim, making the Breakthrough tag clear over Efficiency even though time savings are also featured. The three-use-case structure gives the mechanism real depth, showing exactly how data consolidation, playbook standardization, and product-signal plays each contributed to the result. The 3x revenue close rate for Pocus users adds a second concrete proof point beyond the headline stat.
Steal this
The 'Top 25 Proven Plays' framing: naming a hard cap on playbooks signals discipline and makes standardization feel like a strategic choice rather than a limitation, which is a reusable positioning move for any sales-tool case study.
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Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Pocus's published work; we link to the source and lead with our analysis.