Prismic × Arcadia
Prismic x Arcadia, Consistent Brand Story Across Two Audiences
Inconsistent brand narrative to consistent, audience-specific storytelling
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Why it works
The case study clearly names the before-state: too many CTAs, diluted messaging, and no clean separation between two distinct product audiences. The solution mechanism (Prismic slices enabling modular, audience-specific pages with sticky, context-aware navigation) is concrete enough to follow. However, there are no outcome numbers anywhere in the piece, which limits its persuasive power and keeps quality low.
Steal this
The 'choose your own adventure' framing for a multi-audience website structure is a transferable idea that any vendor with segmented buyer types could use to explain audience-specific navigation design.
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