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Prismic × BforBank

Prismic x BforBank, CMS rebuild drives #3 Google ranking and 95% faster translation

#3 Google ranking for 'online banking' on launch day

Broken, unmaintainable site to reliable foundation for global growth

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Why it works

The case study earns its Breakthrough tag by leading with growth outcomes (year-one targets hit, top-3 organic ranking on day one) while the efficiency gains in translation and onboarding play a clear supporting role. The before-state is vivid and specific: a named legacy system (Jahia), a quoted description of the site as a 'mille-feuille mess,' and concrete failure modes like contributor-injected code breaking pages. The competitive switch from Jahia is explicit, which adds credibility to the rebuild narrative.

Steal this

The 'mille-feuille mess' customer quote names the old system and describes the failure in one memorable, specific image — a concrete, colorful metaphor that replaces vague phrases like 'legacy pain' and makes the before-state instantly credible.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Prismic's published work; we link to the source and lead with our analysis.

  • Vendor Prismic
  • Customer BforBank
  • Industry Fintech / Payments
  • Trigger Legacy CMS made impossible to maintain and blocked international expansion
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page