Prismic × BforBank
#3 Google ranking for 'online banking' on launch day
Broken, unmaintainable site to reliable foundation for global growth
The case study earns its Breakthrough tag by leading with growth outcomes (year-one targets hit, top-3 organic ranking on day one) while the efficiency gains in translation and onboarding play a clear supporting role. The before-state is vivid and specific: a named legacy system (Jahia), a quoted description of the site as a 'mille-feuille mess,' and concrete failure modes like contributor-injected code breaking pages. The competitive switch from Jahia is explicit, which adds credibility to the rebuild narrative.
The 'mille-feuille mess' customer quote names the old system and describes the failure in one memorable, specific image — a concrete, colorful metaphor that replaces vague phrases like 'legacy pain' and makes the before-state instantly credible.
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