Prismic × Deliveroo
Prismic x Deliveroo, from developer dependency to marketing-owned websites across eight markets
Blocked by tooling to independent publishing across nine locales
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Why it works
The story earns New Capability because the marketing team genuinely could not publish or experiment independently before, not merely slowly. The quote about changing form position and proving conversion impact is specific enough to carry real weight. There is a mild coin-flip with Efficiency since the framing also emphasizes speed gains, but the lead is about a net-new ability to act without engineering, so New Capability wins.
Steal this
The 'bonus tip' section at the end converts a vendor case study into actionable advice from the customer, making the piece feel like peer guidance rather than a sales document.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Prismic's published work; we link to the source and lead with our analysis.