Procore × Adera Development Corporation
Procore x Adera Development, from faxes to a single source of truth
Paper and faxes to real-time visibility across all jobsites
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Why it works
The story earns credibility by naming the specific tools Adera abandoned (Excel, Dropbox, paper POs, fax) rather than vague legacy processes, which makes the before-state feel concrete. The Dave Shumyla quote about not waiting for the mailbag is functional rather than decorative and carries real information about the daily workflow change. However, no quantified results appear anywhere in the copy, which keeps this firmly in narrative territory without a number to anchor the transformation.
Steal this
Name the specific failed alternatives the customer tried before landing on your product. Listing Excel, Dropbox, faxes, and paper POs makes the before-state vivid and validates that the customer was not naive, which builds credibility fast.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Procore's published work; we link to the source and lead with our analysis.