Qualified × Adecco
Qualified x Adecco: $24.4M revenue from a website that used to be a black box
$24.4M revenue generated, 46K% ROI
Invisible website visitors to prioritized, routed, real-time pipeline
Why it works
The case study earns its headline numbers by anchoring results to a specific go-live date (September 2020), which makes the figures attributable rather than vague. The COVID forcing-function is a credible and concrete trigger that explains why Adecco acted when they did, not just that they had a problem. The competitive evaluation section naming Drift adds transparency and gives the switching rationale a human, story-driven texture rather than a dry feature comparison.
Steal this
Use the competitive evaluation as a narrative device: letting the customer describe comparing the two vendors' own websites as live product demos is a compact, credible way to show differentiation without the vendor having to claim it directly.
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