Qualified × AdRoll
Qualified x AdRoll: 128% MQL growth after ditching Drift
128% YoY MQL growth after switching from Drift
Leads falling through the cracks to pipeline skyrocketing
Why it works
The case study earns its Breakthrough tag because the headline leads with a volume number going up, and the competitive switch from Drift gives the before-state concrete shape. The mechanism is specific enough to follow: replace a poorly routing chatbot with one that pulls live Salesforce data to qualify visitors and instantly serve a meeting booker. The 16x ROI and $7.2M influenced pipeline give readers multiple anchor figures, though no customer quote appears to add a human voice.
Steal this
Lead with the competitor-switch as the before-state. Naming Drift and quantifying what broke under it (routing failures, 1.5% visitor conversion) makes the before-state vivid without requiring a separate failure narrative.
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