Qualified × Box ANZ
Qualified x Box ANZ, AI SDR replaces manual chatbot builds at scale
87% email nurture open rate
Manual, page-by-page chatbot builds to always-on AI engagement across the entire site
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Why it works
The case study earns its New Capability tag because Box ANZ could not run personalized, dynamic, self-updating website conversations at all before, not just slowly. The 87% open rate versus a 15-20% industry benchmark is a concrete, attributable number that gives the story a credible anchor. The quote from Karen Hewitt is specific about the mechanism, real-time context pulled from the site and from back-end playbooks, which is more useful than most chatbot case studies provide.
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Benchmark comparison: citing the 87% open rate against a 15-20% industry average turns a raw metric into a genuine proof point without requiring internal before/after data.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Qualified's published work; we link to the source and lead with our analysis.