Qualified × Demandbase
2X increase in pipeline in first two months
Pipeline left on the table to doubling pipeline
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The story leads with a growth number (2X pipeline) so Breakthrough wins the tie-break over Efficiency, even though the $80K headcount saving and 100 hours per month are nearly as prominent. The before-state is concrete: a prior chat tool with weak Salesforce integration and no proactive engagement. The mechanism is specific enough to follow: deploy an AI SDR across the full site, let it handle all visitors proactively, reserve human reps only for named target-account VIPs, and layer on AI Meetings and AI Offers for the rest of the funnel.
Anchor the results section with a tight two-month comparison window. Comparing the two months before to the two months after gives the reader a clean, credible before-and-after frame without requiring a full-year dataset.
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