Recharge × BIOHM Health
Recharge x BIOHM Health, fixing subscriber friction to cut churn
9% decrease in churn
Friction-riddled subscription management to seamless self-service
Why it works
The case study earns its churn number by naming the specific friction that caused it: broken links between Shopify and Recharge accounts forced subscribers to request login links by email. The mechanism is concrete enough to replicate, covering the unified portal, the cancellation survey with real-time save offers, and the subscription-first product page default. The 40% new-customer opt-in and 55% subscriber penetration figures add breadth without replacing the core churn story.
Steal this
The cancellation-flow survey that serves an immediate, reason-specific save offer (skip an order, swap a product) rather than a generic discount is a tactic any subscription business can lift directly.
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