Recharge × Blueland
Recharge x Blueland, 79% open rate and $2.41 recovered per at-risk subscriber
79% email open rate
Passive churn risk to recovered revenue and brand loyalty
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Why it works
The case study is anchored in three concrete metrics tied to specific email flows, which makes the results credible and comparable to industry benchmarks. The mechanism is clear: Recharge subscription data fed into Klaviyo triggers different email flows based on specific failure reasons, giving readers a replicable playbook. The story touches both Breakthrough (engagement numbers well above benchmark) and Efficiency (reduced support ticket volume, lower churn overhead), but the headline leads with the open rate going up, so Breakthrough is the right primary tag.
Steal this
Segment failed-charge emails by specific error reason (declined card, expired card, insufficient funds) rather than sending a single generic dunning message. This targeting is the direct driver of the above-benchmark open and click-through rates and is easy to replicate with any subscription-plus-ESP stack.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Recharge's published work; we link to the source and lead with our analysis.