Recharge × Brickhouse Nutrition
Recharge x Brickhouse Nutrition, native bundles lift AOV 75%
75% increase in AOV with Bundles (from $77 to $135)
Limited bundling capability to full customization and growing AOV
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Why it works
The story leads with three concrete metrics tied directly to this customer, giving readers an immediate sense of scale and outcome. The mechanism is specific enough to follow: introduce new flavors via discounted bundles, let customers self-select favorites, convert them to ongoing subscriptions. This is a mild coin-flip between Breakthrough (revenue and AOV up) and Efficiency (same catalog, better yield per order), but the headline number going up settles it as Breakthrough.
Steal this
Pair a headline AOV lift with a before/after dollar figure ($77 vs $135) rather than a percentage alone. The raw numbers make the gain concrete and credible without requiring the reader to do math.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Recharge's published work; we link to the source and lead with our analysis.