Recharge × Gnarly Nutrition
Recharge x Gnarly Nutrition, progressive pricing doubles subscriber LTV
2x subscriber LTV compared to non-subscription customers
Leaky subscriptions to loyal, rewarded customers
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its headline number by tying it directly to a specific mechanism: a tiered discount structure that locks customers into six orders before they reach peak savings. The 77% retention rate and 25% top-tier adoption add corroborating evidence rather than padding. The churn quote from the Marketing Director carries real information about SMS self-service, which connects the product feature to the outcome.
Steal this
The progressive pricing ladder is described concretely enough (10% for orders 1-3, 15% for 4-5, 20% forever after order 6) that any reader can sketch their own version. Embedding the exact tier thresholds in the case study turns a feature into a transferable playbook.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Recharge's published work; we link to the source and lead with our analysis.