Recharge × Tiege Hanley
Recharge x Tiege Hanley, 44% churn drop with cancellation prevention
44% decrease in churn rate
Leaking subscribers to retention confidence
Why it works
The case study earns its headline number by tying a specific before-state (roughly 20% monthly churn) to a specific after-state (12.3% churn) over a defined three-month window, which makes the claim checkable. The mechanism section is unusually concrete, walking through the exact A/B test variants used for different cancellation reasons, giving readers a replicable playbook. The story is squarely Efficiency: a costly leak was reduced with less manual intervention, not a new market or revenue ceiling broken.
Steal this
Break the implementation into numbered steps with specific test variants (e.g., 10% vs 15% discount for cost-driven cancelers) so readers see the exact decision logic, not just a summary.
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