Recurly × Black Propeller
Recurly x Black Propeller, 95% less billing time fuels doubled revenue
Billing time reduced by 95% (from ~20 hours to under 1 hour per month)
Manual billing burden to fully automated operations
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Why it works
The interview format lets the CEO speak in specific, credible numbers throughout, which keeps the story grounded. The 95% billing time reduction is the clear efficiency headline, but the Clarity angle is genuinely strong too: Black Propeller could not track churn rate, MRR, or ARR before Recurly, and those metrics now drive business decisions. This is a mild coin-flip between Efficiency and Clarity, but the headline and conclusion both lead with the billing time reduction, so Efficiency wins.
Steal this
Opening the conclusion with a direct challenge to the reader ('What could you do with 95% more time to devote to your customers?') converts the customer's specific gain into a prospect's personal aspiration without fabricating anything.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Recurly's published work; we link to the source and lead with our analysis.