Recurly × My Music Workshop
Recurly x My Music Workshop, 279% more revenue recovered after pandemic pivot
279% increase in recovered revenue in 30 days
Pandemic shutdown to global subscription growth
Why it works
The story earns its headline number by tying it directly to a specific program (Recurly Navigate) and a specific tactic (dunning best practices), which gives the metric credibility. The pandemic origin story is a genuine before-state with a clear break point, not manufactured contrast. The piece doubles as Breakthrough (global scale, subscribers in 60 countries) and Efficiency (churn reduction), but the 279% revenue recovery figure leads, so Breakthrough wins the primary tag.
Steal this
Attribute a specific result to a named in-product program (Recurly Navigate) rather than to the platform generally. This makes the mechanism concrete and the number believable.
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