Recurly × Output
Recurly x Output: 45% fewer credit card declines by leaving WooCommerce
45% decrease in credit card declines
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Why it works
The case study earns its headline metric by naming the before-state concretely: decline rates near 30% on WooCommerce at volume. It then explains the specific mechanisms Recurly used, including retry logic, dunning period extension from seven to fourteen days, multi-gateway routing, and failover, giving readers a replicable playbook. The 90% customer return rate after enabling pause features is a strong secondary proof point that keeps the story from resting on a single number.
Steal this
Pair the headline efficiency metric with a second, unexpected metric from a specific feature (90% return rate from pause functionality) to show depth of value beyond the lead claim.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Recurly's published work; we link to the source and lead with our analysis.