Sanity × loveholidays
Sanity x loveholidays, 97% translation cost cut via AI pipeline
97% reduction in translation costs, saving £300K per year
Months-long bottleneck to days-long market launch
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Why it works
The case study earns its headline numbers with specific, attributable figures: £300K annual agency spend reduced to roughly £10K, and a six-month launch cycle compressed to two or three days. The mechanism is explained in enough detail that a reader could replicate the two-stage generate-then-translate approach. The secondary New Capability tag fits because 50,000-hotel coverage was genuinely impractical before, not just slower.
Steal this
The two-stage pipeline framing (generate in source language first, then translate) gives readers a concrete architectural move they can copy, not just a vague 'we used AI' claim.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Sanity's published work; we link to the source and lead with our analysis.