ServiceTitan × Brothers Plumbing, Heating & Electric
ServiceTitan x Brothers Plumbing, $1M recovered from missed calls
$1.33M in attributed revenue
Missed calls and lost jobs to 24/7 automated booking
Why it works
The story leads with a concrete revenue recovery number and a named customer quote that carries a specific dollar figure, which grounds the claim. The before-state is crisp: a 30% abandon rate and 10-plus hours to return calls gives readers an immediate sense of scale. This is a Breakthrough story because the headline is revenue going up, but the abandon-rate drop from 30% to 5% gives it a strong Efficiency undercurrent.
Steal this
Open with the exact before metric (30% abandon rate, 10+ hours to return calls) directly in the summary line so readers quantify the pain before they read a single word of narrative.
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