ServiceTitan × Esser Air
ServiceTitan x Esser Air, from 100-hour weeks to 40
CSR hours cut from 100 to 40 per week
Overwhelmed and reactive to in control and predictable
Why it works
The CSR hour reduction from 100 to 40 per week is a concrete, human-scale number that makes the efficiency gain feel real and personal rather than abstract. The Tracy Patterson quote carries specific information and anchors the whole piece. The story stacks three distinct metrics (close rates, callbacks, hours) to show the platform working across office and field simultaneously.
Steal this
Lead with a human workload number (hours per week) rather than a system or process metric. It makes efficiency tangible and relatable in a way that 'reduced manual tasks' never does.
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