Sigma × HyperFinity
Sigma x HyperFinity, embedded analytics unlocks a net-new revenue stream
20% increase in sales across customers' loyalty base
Unable to monetize analytics to new revenue stream unlocked
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Why it works
The story earns the New Capability tag because HyperFinity was not selling measurement as a module at all before Sigma, making this a genuine net-new offering rather than a speed improvement on something they already did. The 70% reduction in BI deployment time is a clear secondary Efficiency win and the story keeps both threads distinct. The quote from Bryan about adding measurement as a completely new revenue stream is specific enough to carry real weight.
Steal this
Frame the vendor as enabling a new product line the customer can sell, not just internal productivity gains. This repositions the vendor from cost centre to revenue driver and gives the case study a sharper, more memorable hook.
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