Snowflake × Power Digital
Snowflake x Power Digital, building a proprietary AI marketing platform that was previously impossible
Data retrieval cut from 24 hours to 12 seconds
Capacity-constrained and SQL-dependent to instant, natural-language data access
Why it works
The story leads with a net-new capability: nova, a proprietary platform that lets non-technical users query enterprise data in natural language, something Power could not offer before. The competitive switch from Amazon Redshift gives a clear before-state, and the 24-hours-to-12-seconds retrieval metric dramatizes the shift. There is a genuine secondary Efficiency thread throughout, but the framing centers on what Power can now do for clients that was previously out of reach.
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Anchor the case study on a named internal product built on the vendor's infrastructure. It reframes the vendor as a platform enabler rather than a tool, and makes the customer's innovation the hero of the story.
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