Sortment × Toast (Carnival)
Sortment x Toast, 5x first-deposit rate with behavior-driven lifecycle marketing
First-deposit rate from 3% to 15% (5x)
Broadcasting to nobody to reaching players at the right moment
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Why it works
The case study leads with a hard before-and-after number (3% to 15%) anchored to the metric that defines success in real money gaming, making the result immediately legible to any operator in the space. The mechanism is specific enough to follow: swap time-based batch sends for behavior-triggered campaigns connected directly to a Redshift warehouse, with AI agents surfacing dormant cohorts automatically. The secondary efficiency angle (one-day onboarding, no engineering sprint, no analyst needed) reinforces the story without competing with the headline.
Steal this
Frame the north star metric as a business survival metric for the customer's specific model ('the first deposit is everything') before revealing the number. It makes the result feel inevitable rather than arbitrary.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Sortment's published work; we link to the source and lead with our analysis.