Stytch × Apartment Therapy
Stytch x Apartment Therapy, 10x registrations by replacing Auth0
10x increase in user registrations within one month
Auth friction and workarounds to frictionless growth engine
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Why it works
The story earns its Breakthrough tag with a concrete 10x registration figure tied directly to a named customer action. The competitive switch from Auth0 is explicit and specific, with detailed before-state problems including friction points, technical debt, and operational blind spots. The mechanism is clear enough to replicate: replace a hosted auth provider with flexible APIs, add Google One Tap sitewide, and remove required fields at signup.
Steal this
Quantify the before-state with a specific baseline metric (3% of traffic logged in) so the after-state number (10x registrations) lands with real weight rather than floating as a vague improvement.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Stytch's published work; we link to the source and lead with our analysis.