ThoughtSpot × Austin Capital Bank
ThoughtSpot x Austin Capital Bank, from SQL gatekeepers to self-service analytics
50% decrease in paid search monthly spend
Data locked in silos to organization-wide self-service analytics
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Why it works
The case study anchors on three concrete metrics (50% spend reduction, 15% retention improvement, 80%+ management adoption) which gives the story real weight. The two anecdotal user vignettes (affiliate manager with no SQL, fraud analyst who used to rely on the data team) do real work to illustrate the mechanism of democratization without relying on abstract claims. The Efficiency tag fits because the headline numbers lead with cost and effort going down, though the story also touches New Capability in the Customer360 Liveboard section, which describes something the bank could not do before.
Steal this
Use two short, role-specific vignettes to show the same product benefit from two different user personas. It makes an abstract claim like 'democratized analytics' concrete without needing additional data.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ThoughtSpot's published work; we link to the source and lead with our analysis.