Tinybird × Audiense
Tinybird x Audiense: From $3K/month MySQL pain to 20x storage reduction
20x storage reduction (20 TB to under 1 TB)
Drowning in unscalable MySQL costs to delegating infra entirely
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Why it works
The case study earns credibility by anchoring every claim to a concrete before-state: a named dollar cost, a specific data volume, and a candid admission that the team nearly killed a core product feature. The mechanism is detailed enough to follow: Parquet export from MySQL, import into Tinybird, Materialized Views for pre-aggregation, Events API for streaming, parameterized SQL endpoints for the UI. The story sits between Efficiency (cost and storage down sharply) and New Capability (real-time streaming was not possible before), but the headline metrics all point downward, so Efficiency leads.
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Quantify the cost of inaction: the story explicitly names the alternative paths considered (Snowflake, time-series DBs, feature deprecation) and explains why each failed, making the vendor choice feel inevitable rather than lucky.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Tinybird's published work; we link to the source and lead with our analysis.