Tinybird × Factorial
12 new user-facing features shipped in six months
Stale batch data to real-time user-facing analytics
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The story earns New Capability because the before-state was not slowness but impossibility: the batch pipeline structurally could not deliver the data freshness or query latency required for user-facing features, so those features simply were not built. The mechanism is specific enough to follow: CDC via Confluent, Kafka as a buffer, Tinybird for enrichment and materialization, APIs wired directly into the product. The secondary Efficiency signal is real (two engineers, sub-50ms queries, one month to production) but the headline leads with net-new product features unlocked.
Anchor the 'impossible before' claim with a concrete architectural reason (schedule-driven batch cannot meet sub-second latency) rather than just asserting the old tool was slow. That specificity makes the New Capability framing credible.
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