VWO × Ubisoft
VWO x Ubisoft, A/B testing lifts For Honor sign-ups 12%
12% increase in sign-ups (38% to 50% conversions)
Cluttered scroll-heavy page to simplified single-view checkout
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Why it works
The case study earns its headline number by stating both the before and after conversion rates (38% to 50%), which gives the claim credibility. The mechanism is clear: heatmap and scrollmap data identified excessive scrolling as the friction point, and consolidating edition, console, and order steps into a single left-column view removed it. The story is thin on voice, but the specificity of the test design makes it instructive.
Steal this
Anchor the result with both the baseline and the outcome figure, not just the percentage lift. Stating '38% to 50%' is far more credible than '+12%' alone.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are VWO's published work; we link to the source and lead with our analysis.