Wingify × Arlington Plastics Machinery
Wingify x Arlington Plastics Machinery, 150% more leads from one paragraph rewrite
150% increase in leads
Underperforming inventory page to high-converting lead engine
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Why it works
The case study earns its headline number with 99.9% statistical confidence and a clear before/after comparison of the exact copy change tested. The mechanism is specific: three discrete edits to an introductory paragraph, each tied to a data insight from analytics and site-search review. The secondary Clarity element is genuine because site-search data revealed a mismatch between how customers searched and how the page was labeled, and fixing that mismatch drove the result.
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Show the exact before-and-after copy in a side-by-side table so readers can see precisely what changed, rather than describing changes in the abstract.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.