Wingify × Avid
Wingify x Avid, 34% more transactions from a banner placement test
+34% increase in transactions
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Why it works
The story is thin but crisp: one test, one clear outcome number, and a specific mechanism (purple banner at top of page vs. bullet text). The quote from the Senior Director is colorful and contains a real point of view rather than generic praise. The piece is too brief to provide meaningful before-state context or secondary data, which limits its persuasive depth.
Steal this
The soap analogy in the customer quote makes a dry technical practice (A/B testing) instantly relatable. Soliciting or surfacing a punchy analogy quote is worth replicating.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.