Wingify × CleanChoice Energy
Wingify x CleanChoice Energy, 204% more email leads with a timed pop-in
+204% increase in email submissions
Engaged but unconverted traffic to captured leads
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Why it works
The story is tight and follows a clear hypothesis-test-result structure, which makes the 204% figure credible and attributable. The mechanism is specific enough to replicate: a timed pop-in at 15 seconds on three defined pages, compared against a static button at page bottom. The piece is thin on voice and has no customer quote, which limits its persuasive depth.
Steal this
State the hypothesis explicitly before the result. Naming the specific test condition (15-second delay, three pages, alternative placement) makes the metric feel earned rather than cherry-picked.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.