Wingify × Cluse
Wingify x Cluse, CTA color test lifts transactions 1.12%
+1.12% uplift in transactions
High bounce, no clear path to purchase to measurable transaction uplift
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Why it works
The case study is tight and specific: a named brand, a clear before-state (high bounce, missing CTA), a defined test method, and two discrete outcome numbers. The mechanism is fully reproducible, which is rare at this brevity. The gains are modest, and the write-up reads more like a template than a story, which limits its persuasive weight.
Steal this
Publishing the exact test hypothesis alongside the result turns a vague 'we ran an A/B test' claim into a repeatable blueprint that readers can adapt directly.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.