Wingify × Dr. Muscle (SixPackAbsExercises.com)
Wingify x Dr. Muscle, video CTA lifts CTR 46%
+46.15% click-through rate
Competitor envy to validated test winner
Why it works
The case study earns its headline number by walking through three sequential A/B tests, each building on the last, so the reader can follow the exact logic used to arrive at the result. The surprise finding in test three, that adding the long sales letter hurt conversions, gives the story a counterintuitive hook that makes the result memorable. The methodology is transparent enough that any solo operator could replicate the approach on their own site.
Steal this
Show the full test sequence, including the follow-up test that contradicted expectations. A negative or surprising result inside the story builds credibility and makes the winning number feel earned rather than cherry-picked.
Members read free
See the full case study
Enter your email to see the full-page screenshot of this case study, and every other one in the library. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in. Enjoy the library.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.